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In 1980, the following quote was sent me as part of the sales material for Baden Sports, Inc. Since that time others have used it as the back cover of their catalog, part of their phone recording as you wait on hold, and on an engraved plaque that was given to their valued customers. I have passed it along, in the hope, that it might make everyone - the vendor, the salesman, and the customer, think when making a sales and purchasing decision.
“It is unwise to pay too much, but it is also unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better.”
John Ruskin
1819-1900
John Ruskin
1819-1900